
He Gets Us Campaign: Understanding the Real Jesus Behind the Ads
The "He Gets Us" campaign, a multi-million dollar evangelical-backed advertising effort, aims to "reintroduce people to the Jesus of the Bible." While well-intentioned, the campaign's portrayal of Jesus raises important questions about accuracy and completeness.

Smiling man with arms outstretched
Key Issues With the Campaign's Message:
- Selective Portrayal of Jesus' Forgiveness
- While Jesus offered forgiveness, it was conditional upon repentance (1 John 1:9)
- Love meant obedience to God's commandments (John 14:15)
- His compassion stemmed from seeing people without spiritual guidance (Matthew 9:36)

He Gets Us billboard advertisement
- Mischaracterization as a "Rebel"
- Jesus respected governmental authority (Matthew 22:21)
- His challenges were directed at religious traditions that contradicted God's law
- He upheld, rather than rebelled against, God's original standards
- Incorrect View of "Radical Inclusion"
- Jesus engaged with sinners to call them to repentance (Luke 5:32)
- He required followers to "deny themselves" (Matthew 16:24)
- The campaign promotes tolerance over transformation
The True Message of Jesus:
- Focused on the coming Kingdom of God
- Called for genuine repentance and belief in the gospel (Mark 1:15)
- Emphasized seeking God's Kingdom first (Matthew 6:33)
- Taught that world transformation requires divine intervention
Understanding the Real Jesus:
- Rely on Scripture rather than marketing campaigns
- Avoid "different gospel" messages (Galatians 1:6)
- Focus on the complete biblical portrait of Christ
- Recognize that partial truths can be misleading
The campaign's incomplete portrayal of Jesus, while highlighting some true aspects, fails to convey the full message and requirements of authentic Christian discipleship. For accurate understanding, one must turn to the Bible's complete testimony about Jesus Christ.
[Original article included multiple "Learn More" sections and author information which have been preserved but condensed for relevance and clarity]
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